Eden Lew

At the 2022 Disney D23 convention, I had the opportunity to bring to life “Bullseye’s Diner” in Los Angeles. Working with David Stark Design, Target Design team and ASOAE, we designed and produced a diner experience to celebrate Target and Disney’s store collaborations. Over the weekend, 70,000 attendees to the convention were invited to purchase 3 exclusive plush toys and redeem free tokens for event-only buttons featuring Bullseye in character costumes. Guests also took pictures with a large Bullseye statue, special diner booth sets, and could enjoy hidden design details all around, alluding to Target’s 60th anniversary.